Rules and ethics
What the ASA CAP Code means for UK ecommerce product images?
Ecommerce photography must follow the ASA CAP Code and CMA online sales guidance, or UK retailers risk misleading claims, complaints and sanctions.
Topic
cma
Rules and ethics
Cross-border ecommerce imagery for UK sellers shipping to the EU
Ecommerce photography for UK sellers shipping to the EU must match EU and UK labelling, language, CMA and EU consumer rules, plus alt text needs.