Strategy
Product photography strategy mistakes: channel fit, VAT threshold and data roles
Common product photography strategy mistakes for England studios: planning shots before the channel, missing the £90,000 VAT threshold and unclear data roles.
Topic
retail marketing
Foundations
Before you chase product photography commercial opportunities
Most studios price product photography commercial opportunities from their own cost sheet. Build quotes around recurring packs, licensing and index-linked uplifts.
Audience research
How to run product photography competitor research for ecommerce
A practical checklist for English ecommerce teams comparing rival product imagery, from sourcing shots to checking claims against CMA and CAP guidance.
Foundations
Estimating product photography market size in England from buyer spend and rates
An illustrative model for the product photography market in England, using buyer spend assumptions, guide rates and demand signals to build a range.